Riley Gaines & Jennifer Sey Celebrate the BOLD
NASHVILLE – July 24, 2025 – The first athletic brand to stand up for women and the leading voices to stand up for women sports today launched BE BOLD –- a new capsule collection co-created with the 12-time All-American swimmer who has inspired girls and women athletes around the nation to stand up for the integrity of their sports.
The Title IX-inspired line from XX-XY Athletics is the first collaboration between Riley Gaines and the first and only pro-woman athletic brand founded by national champion gymnast and truth teller Jennifer Sey.
Why it Matters
This drop comes at a critical cultural moment. For over a decade, culture looked away while the NCAA and International Olympic Committee let men take women’s spots in sports—and athletes like Gaines, UPenn swimmer Paula Scanlan, SJSU volleyball captain Brooke Slusser, Connecticut track athlete Alanna Smith, and SEC Champion Kaitlynn Wheeler were forced to fight back alone.
But, because of their voices, the tide is turning. The Supreme Court will hear two landmark cases on girls' sports this fall. This week, the USOPC announced that it will create a “safe and fair environment” for women athletes.
We are winning because of bold voices like Riley’s and other young female athletes who have spoken up.
That’s why these athletes will join the brand for a celebration of courage tonight in Nashville.
Meet the BE BOLD Collection
The capsule collection blends throwback vibes with next-level performance and a patriotic palette.
Casual athletic pieces:
Title IX Boyfriend Tee: An oversized tee stamped with the “37 words” of Title IX -- better than any concert tee.
BF Graphic Hoodie: The Save Women’s Sports hoodie—it’s about to be iconic.
Velour Track Set: A velour short set that’s peak retro cool, includes a white velour track jacket and athletic shorts – the perfect summer set.
Performance pieces:
Legit Cropped Tank: A cropped tank in navy with red and white piping. Made with our Legit fabric, it holds up to the toughest work outs.
Legit Legging with Logo: Leggings in navy with red and white piping and a giant XX-XY Athletics logo. Be bold!
Multipurpose Skort: A navy skort with same red and white flourishes.
All pieces are signed off with Riley’s rallying cry for girls everywhere: BE BOLD. And her signature, of course.
The Power of 37 Words
This collection honors the 37 words that changed everything for women and girls in 1972:
“No person in the United States shall, on the basis of sex,
be excluded from participation in, be denied the benefits of,
or be subjected to discrimination under any educational program or activity receiving Federal financial assistance.”
Participation of female athletes in high school has increased by 1,057% since 1972; at the college level, female athlete participation has increased by over 600%. By 2016, one in five girls in the U.S. played sports. Before Title IX passed, the number was one in 27. In 1972 only 2% of college athletic budgets went to female athletes and college athletic scholarships for women didn’t exist. Now women make up more than 40% of college athletes.
Sports gave girls more than a chance to be athletes — they built confidence, improved academics, and opened doors to college and the C-suite.
That’s what this party is about: honoring the 37 words of Title IX, and the men and women bold enough to defend them.
Riley Gaines, host of OutKick’s “Gaines for Girls” podcast, is a 12-time All-American swimmer and leading advocate for protecting women’s sports, safety, and single-sex spaces.
“Being brave doesn’t mean not having fear, but rather overcoming that fear to do the right, just and moral thing.”
Jennifer Sey is a former National Champion gymnast, author, and Emmy-winning filmmaker who exposed abuse in gymnastics through her memoir “Chalked Up” and the Emmy award-winning documentary “Athlete A.” A former Levi’s Brand President, she resigned in 2022 after speaking out against school closures and now leads XX-XY Athletics, the only athletic brand standing up for women’s sports.
“Olga Korbut charmed the world at the Olympics in 1972, and little girls across the country like me begged their parents to let them take gymnastics. I was one of those girls. After starting gymnastics at the age of 5, I made my first national team at 11. And by the time I was 17, I became the national champion.
“Those 37 words belong to women.”
Cultural Flashpoint
The cultural tide is shifting.
80% of Americans say women’s sports should be female-only.
Meta and TikTok block or ban content supporting women’s sports.
Not one major brand — Nike, Adidas, Lululemon, Athleta, or Under Armour — has stood up for women. Their silence says everything.
Not one currently competing elite athlete has spoken out.
The legal reckoning has begun—but culture is where this fight started, and culture is where it must be won.
The next chapter of Title IX is being written now and we need more to say the truth out loud – women's sports are for women.
Title IX Timeline
2008 –Jennifer Sey publishes her first memoir, “Chalked Up,” shocking the world with detailed account of the coaching cruelty inflicted on children in the sport of gymnastics.
2011 — NCAA allows males to compete in women’s sports after one year of testosterone suppression.
2022 — NCAA defers to national/international sport bodies (e.g., IOC) on trans eligibility.
Riley Gaines speaks up after asked being told to step aside for a male at the NCAA D1 Women’s Championships. UPenn swimmer Paula Scanlan protests and is silenced. UPenn nominates a male for NCAA Female Athlete of the Year.
2023 — Biden-Harris Dept. of Education finalizes re-write of Title IX, allowing athletes to join teams based on gender identity, not sex. The pace of trans identified males competing in women’s sports accelerates.
March 2024 — The UN reports 600+ female athletes across 29 sports have lost 890+ medals to male athletes in women’s events.
SEC swimmer Kaitlynn Wheeler joins 15 others suing the NCAA for Title IX violations.
Jennifer Sey launches XX-XY Athletics.
August 2024 — Two male athletes medal in women’s events at the Paris Olympics.
November 2024 – 12 female volleyball players, including Brooke Slusser and Sia Liilii, sue the Mountain West Conference for Title IX and First Amendment violations.
Women’s sports becomes a deciding campaign issue.
February 5, 2025 — President Trump signs an Executive Order to protect women’s sports.
NCAA responds with a policy change, keeping loopholes allowing male athletes on women’s teams, especially in states like CA, IL, NH, ME, WI, WA, and OR.
Female athletes continue losing opportunities to male competitors.
June 25, 2025 — U.S. Dept. of Education finds California's CIF and CDE in violation of Title IX. Gov. Newsom sues to defend male athletes.
July 1, 2025 — U.S. Dept. of Education finds UPenn violated Title IX during the 2021–22 swim season.
July 3, 2025 — U.S. Supreme Court agrees to hear Title IX cases from Idaho and West Virginia challenging bans on male athletes in girls’ sports.
July 21, 2025 — A federal district court hears a lawsuit from three female UPenn swimmers against UPenn, the NCAA, and Ivy League officials for Title IX violations and retaliation.
July 22, 2025 – USOPC updates its eligibility policies to create a “safe and fair environment” for women athletes
