There is a crisis amongst men and boys.
American girls are 14 percentage points more likely to be ready for school than boys. Boys are much more likely to be disciplined in class.
By high school, two-thirds of the students in the top 10% of the class are girls, and two-thirds of the students in the lowest 10% are boys.
In 2020, at the 16 top American law schools, every one of the law reviews was led by a woman as editor in chief.
Young women are more likely to graduate from high school and women are earning more college degrees than men.
Men die by suicide at higher rates than women and are more likely to rely on illicit drugs and alcohol.
And while women increasingly participate in the workforce at higher rates, men have steadily dropped out of the labor market.
For the last 20 years men and boys have been told that they are toxic.
We’ve been telling men and boys that who they are is the problem for two decades. Is it any wonder that 75% of the deaths of despair are men?
Is it any wonder young men are turning to truly toxic influences like Andrew Tate? Someone who tells them they aren’t the problem. Tate is the worst kind of human. A violent, grotesque woman-hater. But if young men are desperate for reinforcement and we aren’t providing that in the mainstream, they will find it elsewhere in truly destructive ways.
At XX-XY Athletics we believe that we need strong men in this world and that we need to raise our boys to be strong men.
We need to stop telling boys that they are toxic. We need to stop tearing them down to raise women up.
We can lift up both. XX and XY must feel supported and not at the expense of the other.
There’s a void in our culture. And there is an opportunity for brands to speak to men in a positive way.
At XX-XY Athletics we believe women are real AND men are essential.
Our latest ad — You’re not toxic — is for hardworking men who are essential to healthy societies. It is for men who raise chivalrous sons and fearless daughters.
And it is for women who recognize that strong men don’t negate or lessen them. They strengthen our culture overall.
Here’s to men. Here’s to XY. Here’s our latest ad:
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