Our latest video “I’ll Know” has well over 2 million views in just a few days.
We tapped women who have faced backlash for speaking up in defense of women’s sex-based rights to record a selfie video explaining what happened when they took a stand.
80% of Americans agree that women and girls deserve their own sports, but the vast majority remain silent out of fear of backlash. They are waiting for others to take a stand. But we can’t win without everyone taking a stand.
Their fear is not unwarranted, as illustrated by the women’s stories in the video. These women faced violence, social ostracization — real life impacts.
Our hope is that we’ve shown that we need everyone. We aren’t winning. We win when the majority of Americans stand up to change the cultural conversation. When we use the weight of our majority status.
On the positive side.
There have been moves in the right direction. We have an executive order — “Keeping Men Out of Women’s Sports,” signed by President Trump in February 2025 — which is not a law. Though it should operate with the force of law during his presidency. But isn’t.
We have the NCAA setting a new rule/requirement that an athlete must be female to compete in women’s and girls’ sports — but not implementing sex testing to validate a person’s XX-ness. (And yes, birth certificates — the “proof” required by the NCAA — can still be changed in 44 states.)
We have World Athletics and World Boxing implementing sex testing.
And we have the US Olympic Committee stating that it will comply with Trump’s executive order to keep women’s sports female. But leaving themselves an out when a new president takes the helm.
All good progress. Necessary but not sufficient.
It’s still happening.
Just this past week, Minnesota-bred D1 softball player and part of the pro-woman XX-XY Athletics athlete team, Kendall Kotzmacher, shared with Fox the heartbreak of losing an unfair championship — a battle her sister now faces again unless Governor Tim Walz acts by October 10 (XX Day) to bring the state into Title IX compliance. Kotzmacher said:
“We lost out on the opportunity of a lifetime, it hurts in ways you can’t understand,” she shared with XX-XY Athletics. “In an email from the school, we were told not to wear anything related to XX-XY or mention a trans athlete was playing. I was nervous to say anything at first. Riley Gaines inspired me — she showed me I don’t have to back down. No one wants a repeat of this, so this made me voice my opinion more. People are listening now, and I want to speak out for younger girls.”
And in blue states across the country boys continue to compete in girls’ sports. And in California, the governor is suing the federal government to continue to allow it.
When “thought leaders” like Ezra Klein and Ta-Nehisi Coates insist that anyone who takes a stand for women and girls’ right to fair competition is “morally wrong” — people remain afraid to take a stand. No one wants to be called a bigot, a transphobe, morally deficient. I don’t like it, I’m just used to it.
The words of these men have weight, whether we like it or not.
People remain afraid to speak up.
We receive so many messages saying I love your brand but I’m too afraid to wear it.
So many DMs like this, in fact, that we sometimes feel at a loss as to what to do next. Other than continuing to speak up, continuing to reach out to those willing to so that we can provide support and community, and encouragement that standing strong in the facts is more than enough to offset the backlash.
We cannot be cowed by bullies who can’t possibly believe that men can become women.
They know in their hearts that men’s and women’s bodies are different.
In September 2025, Senator Mazie Hirono raised concerns during a Senate Judiciary Committee hearing that a new FBI pull-up requirement would be too “harsh” on female applicants due to “physiological differences” between men and women. As of November 2025, the FBI will require all special agent candidates to complete at least one strict pull-up as part of the Physical Fitness Test (PFT).
Senator Hirono stated to FBI Director Kash Patel that these kinds of pull-ups are unfair to women because “a lot of women cannot because of physiological differences.”
She knows it. They all know it. But they twist themselves in mental knots to somehow getting to the point of asserting that if a man says he is a woman he is somehow physiologically transported into a female body and therefore weaker and slower than a man and therefore fairly able to compete against women. What kind of magical thinking is this?
And so, I will just continue to ask that the sensible people set their fears of backlash aside, to stand up and say the sensible thing and to just know that there is strength in numbers.
What can you do?
Please join us. X/X day is coming on 10/10. Real Women’s Day. An official “holiday” to honor the reality that sex is binary. And that “woman” is not a category that a man can opt into.
Say it publicly. Wear the t-shirt. Tell your friends and neighbors in your communities that biology is fact not fiction or “social construct.”
One by one, conversation by conservation, we’ll shut it down.
And reality will prevail.
